Taking a critical look at design concepts in ads, a short trip revealed some really interesting concepts.
Last stop was Kabob Corner for lunch, so it appears first in the Instagram feed. This logo is very well done, demonstrating balance, clean use of white space, use of complimentary colors, hierarchy of their store name, repetition (“kabob” x 3), and proximity in the skewer as part of the name and overtop of the writing.
Note the difference in the layouts of the National Enquirer and Elle. Enquirer packs as much info (much bold for stress) as possible onto the page, subconsciously implying that the rag is full of information. Elle’s cover is busy, but does make use of background and space. Note their feature, Kendall Jenner, dominates the page (even overlapping the top edge) while her name appears in a subdued font below her face. Elle seems to say this edition features a larger than life young woman you should know.
I like this display’s non-traditional use of space, it’s simple and subdued fonts, and it’s ‘white’ (pink) space. It seems to convey their brand as clean and good-looking while standing out in a non-traditional way.
This font-less ad simply promotes Target’s brand. Note how the polka dots appear both behind and in front of the subject, incorporating one ‘different’ object (the flower) into the design. While busy, the ad is well-balanced, uses color and contrast effectively, oozes with proximity and repetition (the ‘dot’ is their logo), and alignment. It seems to convey that Target’s customers are part of the brand.
This endcap ad demonstrates balance, passive use of color, and incorporates humor.
This Sugarfix stand demonstrates a clean, simple use of negative space, hierarchy in their brand name, and colors that contribute to its simplicity.
The balance and use of color in this poster promoting ‘summer’ products really stands out.
Note the cases displayed on the left. They show proper use of space, color, balance, repetition, and alignment, all within the Target color palette. Note how the model faces them longingly. This ad conveys desire for product without using a single word.